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W. Avery & Son
W. Avery & Son was a needle manufacturer during the Victorian Era from Headless Cross, a small village on the southwest side of Redditch, England. Redditch is located 15 miles south of Birmingham, the English city recognized as the centre of the Industrial Revolution. In the 19th century the Redditch area produced the majority of the world’s needles. W. Avery & Son is best known for their figural brass needle cases which were created by the company between 1868 and 1889.〔Meinke, Terry. My Avery Needle Case Collection, 2012; Horowitz, Estelle and Mann, Ruth. Victorian Brass Needlecases, 1990〕 Since they produced the majority of these items, collectors refer to all brass needle cases manufactured during this time period as “Averys”. Today they are highly collectable and are usually sold on auction websites such as eBay or by antique dealers online, in shops or at antique shows. Most needle cases produced by the firm have W. Avery & Son Redditch engraved on the case as well as a design/patent registration stamp.
==Company History==
From 1865 until 1899, the time period in which needle cases were created, the company was headed by William Avery (1832–1899). Earlier, from approximately 1832 until 1865, the firm was headed by William’s father, John Avery (1807–1865). According to William’s 1899 obituary,〔Redditch Indicator obituary dated August 5, 1899〕 the company was founded in 1785. In addition the words “Established 1782” appear on several pasteboard needle cases produced for W. Avery & Son in the late 1860’s, 1870’s and 1880’s. Although no definitive data has been uncovered to prove when and by whom W. Avery & Son was established, it seems most likely that the firm was founded by William Avery〔http://www.coulthart.com/avery/history-pages/avery-origins.html〕 (1758-1840), the grandfather of the creator of fancy brass needle cases. One of the earliest references to the company was found in Pigot & Cos 1828-1829〔Pigot & Co.’s Directory of Ches, Cumb…, 1828-29 (Part 2: Notts - Yorks & N. Wales), page 872 at http://www.historicaldirectories.org〕 directory where it was listed as William Avery & Son, fish hook and needle manufacturer from Redditch.
The company was listed as a needle and fish hook manufacturer in many business and trade directories throughout the Victorian Period (1835,〔Pigot & Co.’s Directory of Derbys, Herefs…, 1835, page 651 at http://www.historicaldirectories.org〕 1839 〔Robinson’s Birmingham & Sheffield Directory, 1839, page 505, 507 at http://www.historicaldirectories.org〕 1842,〔Pigot & Co.’s Directory of Derbys, Dorset…, 1842, page 20 at http://www.historicaldirectories.org〕 1850,〔Post Office Directory of Birmingham, Staffordshire & Worcestershire, 1850, page 437, 634 at http://www.historicaldirectories.org〕 1855,〔Billing’s Directory & Gazetteer of Worcestershire, 1855, page 363, 375 at http://www.historicaldirectories.org〕 1861,〔Corporation General and Trades Directory of Birmingham, 1861, page 866, 868 at http://www.books.google.com〕 1865,〔Jones’s Mercantile Directory of S. Staffordshire and E. Worcestershire, 1865, page 135, 415 at http://www.historicaldirectories.org〕 1870,〔The Handbook to the Manufacturers & Exporters of Great Britain, 1870, page 198, 342 at http://www.books.google.com〕 1872,〔The Commercial Directory and Shippers’ Guide, 1872, page 359, 364 at http://www.books.google.com〕 1875,〔The Commercial Directory and Shippers’ Guide, 1875, page 409 at http://www.books.google.com〕 1876,〔Post Office Directory of Worcestershire, 1876, page 986, 987, 1160, 1176 at http://www.historicaldirectories.org〕 1878,〔Post Office Directory of Birmingham, 1878, page 68, 259, 527 at http://www.books.google.com〕 1879,〔Post Office Directory of Birmingham, 1879, page 69, 273, 554 at http://www.books.google.com〕 1879,〔The Commercial Directory and Shippers’ Guide, 1879, page 999, 1000, 489 at http://www.books.google.com〕 1879,〔The Trades’ Guide for the Midland Counties and Universal Buyers’ Guide, 1879, page 2, 50, 194, 202 at http://www.books.google.com〕 1892,〔Kelly’s Directory of Worcestershire, 1892, page 108, 338, 361 at http://www.historicaldirectories.org〕 1896,〔Kelly’s Directory of Worcestershire, 1896, page 121, 407, 431 at http://www.historicaldirectories.org〕 1896-97,〔Peck’s Trades Directory of Birmingham, 1896-97, page 109, 111, 195, 207, 316 at http://www.historicaldirectories.org〕 and 1900).〔 Kelly’s Directory of Worcestershire, 1900, page 126, 414, 440 at http://www.historicaldirectories.org〕 After William’s death in 1899, his sons inherited〔Worcester Family History Centre, Trinity Street, Worcester - Will of William Avery proved September 29, 1899〕 the needle business which they subsequently sold to John English & Son Ltd,〔Worcestershire Record Office – 705:414/8189/34/ii 1883-1913 and – 705:414/8779/11/iv/5-11 1861-1914, documents related to the sale of Sherborne Cottage to J. English & Son Ltd〕 another needle manufacturer in the area.
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